GAF Master Elite™ Certification - What does it mean?


Who is GAF?

GAF is a roofing manufacturing company that was founded in 1886 in Parsippany, New Jersey. They have become North America's largest manufacturer of residential and commercial roofing materials, with sales approaching $3 billion. GAF's standard line of lifetime shingles, Timberline HD, is the #1 selling line in America. Because of their high standards and reputation in the industry, GAF is able to offer the highest level of roofing certifications and warranties.

What is Master Elite™?

A Master Elite™ Certification from GAF is the highest level of roofing certifications available in the roofing industry. To gain this certification, contractors need to

  • Be properly licensed
  • Adequately Insured
  • Have a proven reputation
  • Be committed to ongoing professional training

Only 2% of all roofing companies qualify as Master Elite™. This means that out of the 2,000 roofing companies in Georgia, only 40 are able to meet GAF's high quality standards. In order to uphold these standards, GAF randomly inspects a large number the roofs that each company puts on each year.

In some states, including Georgia, roofing companies are not required to hold a specific roofing license. This makes holding a Master Elite™ Certification one of the few ways to determine if your chosen contractor is actually qualified to perform work on your roof.

What does this mean?

J&M Roofing, Inc is qualified as a Master Elite™ contractor, which means we are able to provide our customers with the most inclusive warranties in the roofing business. These warranties give our customers the piece of mind to know that no matter what happens, their roof will be taken care of. Even if customers choose not to purchase these warranties, they know that quality materials are being put on their roof and that they will receive the highest quality workmanship in the business.


GAF offers three levels of worry-free warranties.

The Golden Pledge Warranty is the most inclusive warranty available. It covers 100% of all manufacturer defects for the entire lifetime of the shingle. Golden Pledge also covers workmanship defects for 25 years. This includes tear-off costs, as well as disposal costs. Any repairs needed because of manufacturer defects or poor workmanship will be made by a GAF Master Elite™ Roofing Contractor, ensuring that you will get the highest quality work possible. Golden Pledge is a one-time transferable warranty.

The Silver Pledge Warranty is the mid-level warranty that is offered by GAF. This covers 100% of all manufacturer defects for the entire lifetime of the shingle. The workmanship coverage for Silver Pledge is 10 years. This includes tear-off costs, as well as disposal costs. It is also a one-time transferable warranty

The Systems Plus Warranty is the lowest level warranty that GAF offers. It also covers 100% of all manufacturer defects for  the entire lifetime of the shingle, but it only has a 2 year Workmanship Coverage. Systems Plus covers tear-off costs, but it does not cover the cost of disposal. It is a one-time transferable warranty.

Frequently Asked Roofing Questions


When searching for a roofing company, there are many questions that need to be answered. Sometimes it is difficult to find the answers to these questions without hours and hours of research. Below we have compiled answers to a few of the most frequently asked roofing questions we hear to make your roofing company search a little easier! 


A: The most easily noticed sign that you need a new roof is a leak in the ceiling. As you can imagine, it isn't always that simple. There are a variety of other factors that could indicate you may need a replacement as opposed to a patch up. The first is to think about the age of your roof. If it is over 15 years old, it may be time to consider getting a professional opinion. This is around the time when your roof gets more and more expensive due to having to repair more often. In the long run, replacing your roof could save you hundreds of dollars. Other things to look out for are missing, cracked, torn, or bald shingles, a large amount of shingle granules in the gutters, and a large amount of moss growing on the roof surface.

*Please do not climb on a roof yourself. It is best to inspect a roof from the ground or on a ladder, and call a professional if you see any warning signs of damage.*

2) Q: What is Drip Edge?

A: Drip edge is a strip of metal that is placed on the edge of the roof near the gutters, as well as on the eves and rakes of the roof. This is crucial in protecting the roof in a few different ways. First off, drip edge helps protect vulnerable areas from insects getting between the roof deck and the fascia boards. The drip edge also protects against the movement between these two components. Secondly, drip edge improves the roof's water shedding capabilities by pushing water away from the building, and towards the gutters. This protects the underlying wood from water damage. Installing drip edge on your roof is definitely important in prolonging it's life, as well as giving the roof a nice finished look.

3) Q: How long does it take to replace a roof?

A: The amount of time it takes to replace a roof depends on a few different factors including how large the roof is, how many crew members will be conducting the replacement, and how experienced these crews are. On an average sized home, it should only take 1-2 days to get fully replaced, and the surrounding area to get cleaned up.

4) Q: How much will it cost to get my roof replaced?

A: This is another question that varies heavily depending on a number of different factors including roof size, shingle type and color, extra warranties, and upgrades added to the project. Many of our customers have their roof replacement covered by their insurance company. This leaves the customer responsible for simply their deductible, and any extra features they wish to add that wouldn't be covered by the insurance company. For customers who pay out of pocket for their replacement as opposed to through insurance, there are financing options available. To get a more accurate estimate of the potential cost, contact a professional for a full inspection.

5) Q: I've gotten my roof replacement approved by my insurance company, what happens now?

A: Once the insurance adjuster approves the roof, you will be placed on our installation schedule and the process will begin. You will work closely with your J&M Roofing representative to choose the shingle type, style, and color that will be the best combination for your home's design. Your insurance company will release a check, or ACV, with a portion of the cost on the scope of work. This check, as well as your deductible, are paid upon installation. J&M will then work directly with your insurance company, notify them upon completion of work, and submit a supplement request for costs incurred during installation that were not included in the original estimate, such as siding, gutters, windows, and any other additional improvements. Then, the second check with the remaining approved, or depreciation, as well as an approved supplement payment will be released directly to J&M.

How Storms Affect Your Roof

When it comes to your home, your roof is the first line of defense against undesirable weather. Many people don't realize how badly regular storms can affect the structure of their roofs over time, especially if they are not regularly inspected. This leads to serious problems when EXTREME weather systems roll through the area. We will outline the two most common types of roof damage below.


Hail leaves “bruises” or soft impacts on asphalt shingles. This loosens granules and compromises the integrity, water-shedding capability, and lifespan of the shingle. Over time, sun, wind, rain, sleet, snow, and other factors wash away the loosened granules, exposing the asphalt layer of the shingle to the sun. This leads to quicker deterioration of the shingle, which leaves the roof exposed to the elements. Hail also leaves bruises on metal roof accessories such as chimney flashings, flue caps, valley metal, and box vents as shown below. These bruises are easy to spot, and can be detrimental to the life of the roof.

Hail can also damage gutters and siding. There will be dents in the belly, on the rim, and in the downspouts of the gutters. It may also cause holes in gutter screens. In vinyl siding, hail breaks holes, and can put dents in fascia metal, window wraps, and window casements.

Wind Damage

Wind damage can tear shingles off entirely or simply break the seal. It can also lift shingles rows at a time. Wind damaged shingles that were not completely torn off will leave a tell-tale crease along the top, as shown below. When a shingle is missing, or the seal is broken, it leaves the roof exposed to the elements. This can cause damage inside and outside of the home that will be costly to fix.


These are only two of the many different types of damage that can happen to your roof. The easiest way to avoid having to pay thousands of dollars to fix damage in and around your home caused by a largely deteriorated roof is to have that roof regularly inspected by professional roofing contractors. These roofing experts will be able to determine what is damage versus what is not, suggest repairs that should be made, and provide knowledge on how you can keep your roof regularly maintained on your own.

Signs of a Roof Leak

Leaking Roofs in Cumming, GA

Living in Cumming means our roofs are exposed to extreme weather conditions. Leaky roofs can cause a lot of damage and cost a lot of money. There are several ways for homeowners to catch the leaks before they cause too much damage. Finding a leak early can really save a homeowner money if he/she knows what to look for.

The most noticeable signs of a roof leak for a homeowner can be water stains on ceilings or running down walls. If you see these stains, then you probably have a leak. Other signs include mold,rotten insulation, and rotten framing. If you have an attic, you should go up there and look for signs of a leak.This would include water stains and mold. You can also start by looking at places on the roof where objects are protruding (around a chimney for example). One easy way to find a leak is to run a water hose over isolated areas on the roof until you find the location of the leak.

Some leaks can be trickier to find. The location where the water is coming in and where it is leaking at may be different. If you find rotting insulation, you should move the insulation around it and track any possible signs of water for several feet on either side of the damaged insulation. You should always check the surrounding areas around the water damage since the water may be coming in at a different location than where it is leaking or causing damage.

Look for any and all foreign objects in your roof. Random nails can even cause a leak. These signs should be more obvious to find. Climb up on your roof and check for anything that may be penetrating a shingle or something similar.

If all else fails, and you cannot track down the leak, contact a professional. If you aren’t comfortable being on your roof, or your leak seems to be a little tougher than replacing one shingle, still call a professional roofing contractor. Leaks can get out of hand quick and hiring a contractor can actually save you money compared to the cost of a leak that wasn’t repaired properly.

If you're in need of professional roof repair call J&M Roofing Today!

Why Tesla’s New Solar Roof Tiles and Home Battery Are Such A Big Deal

On October 28, Tesla unveiled its new solar roof tiles. Few of us in attendance, if any, realized the solar roofing tiles were actual functional solar panels until Elon Musk said so. Sure, it’s a neat trick, but what’s the big deal? Why does it matter that Tesla is making a fashion statement when the point is green power and a future where we aren’t so dependent on fossil fuels?

I’ve heard from some people suggesting that this is nothing new, because of other similar previous projects, including Dow Chemical’s canned solar shingle project, for example. Others are wary of Tesla’s ability to sway consumers with a solar solution that sounds like it’ll still be quite expensive in terms of up-front (or, with payment plans, deferred but net) installation costs. Still others aren’t clear on Tesla’s goals with this product, or how it fits into the company’s overall strategy relative to its electric vehicles.

Looks matter

It’s easy to dismiss the aesthetic import of how Tesla’s tiles look, but it’s actually important, and a real consideration for homeowners looking to build new homes or revamp their existing ones. The appearance of the tiles, which come in four distinct flavors (Textured Glass, Slate Glass, Tuscan Glass and Smooth Glass) is going to be a core consideration for prospective buyers, especially those at the top end of the addressable market with the disposable income available to do everything they can to ensure their home looks as good as it possibly can.

As with other kinds of technologies that are looking to make the leap from outlier oddity to mainstream mainstay, solar has a hurdle to leap in terms of customer perception. Existing solar designs, and even so-called attempts to make them more consistent with traditional offerings like the above-mentioned Dow Chemical project, leave a lot to be desired in terms of creating something that can be broadly described as good-looking.

It’s like the VR headset — Oculus and Google can make claims about their use of fabric making their headsets more approachable, but both are still just options somewhere along the curve of things with niche appeal. Neither is very likely to strike a truly broad audience of users as acceptable, and neither are solar panels that don’t succeed in completely disguising themselves as such.

Halo effects

Tesla has been referred to as the Apple of the automotive world by more than a few analysts and members of the media, and if there’s one thing Apple does well, it’s capitalize on the so-called “halo effect.” This is the phenomenon whereby customers of one of its lines of business are likely to become customers of some of the others; iPhone buyers tend to often go on to own a Mac, for instance.

For Tesla, this represents an opportunity to jump-start its home solar business (which it’ll take on in earnest provided its planned acquisition of SolarCity goes through) through the knock-on effects of its brisk Tesla EV sales, including the tremendous pre-order interest for the Model 3. It’s strange to think of halo effects with big-ticket items, including vehicles and home energy systems, but Tesla’s fan base shares a lot of characteristics with Apple’s, and because they’re already purchasing at the level of an entire automobile, the frame of reference for what constitutes a valid halo purchase is actually appropriate.

Tesla, like Apple, scores well with customer satisfaction and brand commitment, and that’s something that no one trying to sell a solar home energy system at scale can match. As strange as it sounds, “buying a roof because you like your car” might be the new “buying a computer because you like your phone.”

Benefits Beyond Basic Solar

Tesla’s solar tiles claim to be able to power a standard home, and provide spare power via the new Powerwall 2 battery in case of inclement weather or other outages. Musk says that the overall cost will still be less than installing a regular old roof and paying the electric company for power from conventional sources. But Musk’s claims about the new benefits of the new solutions don’t end there.

Tesla’s tiles will actually be more resilient than traditional roofing materials, including terra-cotta, clay and slate tiles. That’s because of the toughness of the glass used in their construction, according to Musk, who demonstrated the results of heavy impact from above, using a kettlebell. These are Tesla's stunning new solar roof tiles for homes Tesla's Powerwall 2 packs over twice the energy storage Live from Tesla's special event in L.A. This should make them theoretically more resistant to potential damage from elements like hail, or even debris like fallen tree branches. In fact, Musk also said at the event that the roofs should far outlast the standard 20-year life cycle common for roofing materials used today — by as much as two or even three times. Fewer roof tile replacements means more value, provided that’s not already factored into his estimates of the up-front cost. There’s also the possibility that the new tiles could become more efficient than existing solar panel options. Though in their current form, Musk says they achieve 98 percent of the efficiency of regular panels. He said that the company is working with 3M on coatings that could help light enter the panel and then refract within, letting it capture even more of the potential energy it carries to translate that into consumable power.

A New Kind of Ecosystem

The announcement of Tesla’s solar tiles does not guarantee a sweeping solar power revolution; far from it, since Tesla says it won’t start installing the product in any consumer homes until next year, and a lot can happen between now and then. But Musk also said with full confidence that he ultimately expects the Powerwall to outsell Tesla cars, and easily so.

Solar roofing, Powerwall and Tesla cars taken together represent a new kind of ecosystem in consumer tech, one that carries a promise of self-sufficiency in addition to ecological benefits. Tesla has already tipped its hand with respect to how it intends to make vehicle ownership a revenue generator for its drivers, rather than a cost center. You can see how it might eventually do the same for solar power using solar tile roofs combined with Powerwalls installed in series, giving homeowners surplus power generation and storage with a few different potential options for monetizing the excess (including, say, acting as a supercharger station for other Teslas, or selling back to the grid).

It’s tempting to look at Tesla’s unveiling last week and think that it’s more of an incremental development in the home solar industry. But it’s more likely a step toward a future where individuals have more direct control over power generation, leading to a big difference in how we think about renewable energy.

Originally Posted on Tech Crunch