

Cory Fuhrman brings 25 years of construction and roofing experience to J&M Roofing's Central Florida operation. Born and raised in Miami and having lived throughout Florida, Cory has worked on more than 300 roofing projects across Orange and Seminole Counties and has built working relationships with insurance adjusters, inspectors, and contractors throughout the region. He specializes in residential shingles, metal roofing, TPO, storm damage, wind and hail damage, and full insurance restoration. Cory holds GAF Master Elite and CertainTeed Select ShingleMaster certifications — among the most prestigious credentials available to roofing contractors in Florida. Outside of work, he enjoys boating, college football, and spending time with his son.
Expert Q&A with Cory Fuhrman, J&M Roofing Winter Park/Orlando
Most Florida homeowners know they need a new roof eventually. What fewer understand is everything a new roof actually does — beyond just stopping leaks. We sat down with Cory Fuhrman, J&M Roofing’s Central Florida specialist with 25 years of experience and 300+ completed jobs across Orange and Seminole Counties, to get straight answers on the real-world impact of a roof replacement.
Cory has worked directly with insurance adjusters, inspectors, and homeowners across Central Florida long enough to have seen every scenario. Here’s what he says when homeowners ask him whether a new roof is worth it.
Q: Cory, when homeowners ask you whether a new roof is worth the investment, what’s your first answer?
Cory: I tell them it depends on what they’re comparing it to. If they’re comparing a new roof to a vacation or a kitchen remodel, it might not feel exciting. But if they’re comparing it to what they’re spending on repairs every year, what their insurance company is about to do to their premium, or what a buyer’s inspector is going to say when they list the house — suddenly it’s a very different calculation. In 25 years I’ve never had a homeowner tell me they regretted replacing their roof. I’ve had plenty tell me they waited too long.
Q: Let’s talk about home value first. Does a new roof actually increase what a house is worth in the Central Florida market?
Cory: Absolutely — and in Florida specifically the impact is higher than the national average because of how much buyers and their lenders care about roof condition. I’ve been on jobs in Winter Park and Orlando where the buyers were in contract and the inspection flagged the roof, and the whole deal nearly fell apart. A new roof removes that risk entirely. It also affects the appraisal — appraisers factor in roof age and condition when determining value. Buyers will pay more for a house with a new roof because they’re factoring in what they won’t have to spend on it in the next five to ten years. And in Florida’s insurance market right now, a new roof can be the difference between getting coverage and not getting it at all.
Q: You mentioned insurance. That’s been a major issue across Florida. How directly does roof age and condition affect what homeowners are paying — or whether they can get coverage at all?
Cory: It’s the biggest driver of the calls I get right now. I work with adjusters and insurance-side contacts regularly, and what I’m seeing is that insurers across Central Florida are non-renewing policies on roofs that are 15 years old or older, and some are drawing that line at 10 years. They’re using aerial and satellite imagery to identify roofs with visible deterioration and sending non-renewal notices. Homeowners are shocked because their roof isn’t actively leaking — it just looks old from above. A new roof installed to current Florida Building Code standards, with documentation from a licensed contractor, gives the insurer what they need to write or reinstate coverage. I’ve helped homeowners in the Winter Park and Orlando area get coverage restored after non-renewals specifically because we provided a properly documented replacement. The premium discount on top of that — some homeowners see 20 to 40% reduction on their annual premium after a qualifying replacement. Over the life of the roof that adds up to real money.
Q: What about energy efficiency? Does a new roof actually make a measurable difference in Florida cooling costs?
Cory: It can, and the mechanism is straightforward. An aging roof absorbs more heat than a new one — the granule surface degrades, the reflectivity drops, and more of Florida’s solar radiation transfers into the attic. When the attic is hot, your AC runs harder to compensate. A new roof with modern granule technology — particularly algae-resistant, solar-reflective products — reflects more of that heat before it gets into the structure. Pair that with proper attic ventilation, which we address on every replacement we do, and some homeowners see a meaningful reduction in cooling costs. I’m not going to tell everyone they’ll see 20% off their electric bill because it depends on the home, the insulation, the AC system, and the product installed. But I’ve had customers in the Orlando area come back and tell me their summer bills went down after the replacement, and I believe them.
Q: Florida’s weather is a major factor for every homeowner. How does a new roof actually perform better than an older one during a storm?
Cory: The difference is in the system. A new roof isn’t just new shingles — it’s new underlayment, new flashing, a fully intact water barrier from ridge to eave. An older roof that’s been through Florida storm seasons has compromised underlayment, possibly compromised flashing, potentially areas of granule loss that reduce wind resistance. When a major storm hits, those are the points where water gets in and damage happens. I’ve been on plenty of post-storm inspections where the shingles looked mostly intact but the underlayment was shot and water had found its way in through seams and flashing. A new installation starts fresh — everything is intact, everything is sealed, everything is fastened to current wind zone requirements for Orange County. That matters when a tropical storm or hurricane comes through.
Q: What’s the wind mitigation angle? You mentioned Orange County requirements — how does that connect to insurance savings?
Cory: Wind mitigation is one of the most underused tools Florida homeowners have for reducing insurance costs. After a qualifying roof replacement, a homeowner can have a licensed wind mitigation inspector evaluate the home and document specific construction features — roof deck attachment, roof covering type, roof shape, opening protection. That documentation goes to the insurer and can qualify the home for significant premium discounts. The features that matter most are things a new installation directly affects — nail pattern, underlayment type, shingle wind rating. I make sure every replacement we do is installed in a way that supports a favorable wind mitigation report. I’ve seen homeowners save hundreds of dollars a year on premiums specifically because of how the replacement was done. That’s money back in their pocket every year for the life of the roof.
Q: What about curb appeal — is that a real financial benefit or just an aesthetic one?
Cory: Both, and they’re connected. In Central Florida’s real estate market — Winter Park, Orlando, the surrounding suburbs — first impressions at the curb directly affect how buyers perceive value. A roof with dark algae streaking, curling shingles, or obvious aging tells a buyer the house hasn’t been maintained. It creates a negative perception before they even walk in the door. A new roof in a color that complements the exterior sends the opposite signal. Buyers register that the biggest maintenance item on the house has been addressed. It shows in what they’re willing to offer. I’ve had real estate agents in the area tell me that a new roof is one of the most effective pre-listing investments a seller can make in this market, specifically because it removes the biggest buyer objection before they can raise it.
Q: What’s the one thing you wish more Orlando and Winter Park homeowners understood about roof replacement timing?
Cory: Don’t wait for a crisis. In Florida, the homeowners who get the most value from a roof replacement are the ones who do it proactively — before the roof is actively failing, before the insurance non-renewal arrives, before the buyer’s inspector finds it. When you’re in crisis mode — roof is leaking, insurance is cancelled, deal is falling through — your options and your timing are limited. When you replace a roof that’s aging but not yet failed, you get to pick the product, pick the timing, pick the contractor carefully, and potentially qualify for better warranty and insurance terms. I’ve worked with homeowners in both situations. The proactive ones always come out ahead.
Based on Cory’s 25 years working on Central Florida roofs, here are the signals that warrant a professional assessment:
Your roof is 15 years or older — especially if it’s the original roof on the home
You’ve received an insurance non-renewal notice citing roof condition
Dark streaking, granule loss in gutters, curling or cracked shingles
You’re planning to list the home in the next one to two years
You’ve had recurring repairs on the same sections of the roof
Your energy bills have been trending up without another clear explanation
You experienced significant storm damage in the last hurricane season
Cory Fuhrman and the J&M Roofing team serve homeowners throughout Orange County, Seminole County, Osceola County, Polk County, and the greater Orlando and Winter Park area. If you’re thinking about a roof replacement — or if any of the signals above apply to your home — we’ll give you an honest, no-pressure assessment of your roof’s current condition and your options.
As a GAF Master Elite and CertainTeed Select ShingleMaster certified contractor, J&M offers warranty options that most Central Florida roofing contractors can’t provide — including documentation that supports wind mitigation inspections and insurance reinstatement.
Call our Winter Park office at (407) 326-3991, Monday through Friday 9am to 5pm, or fill out the form below for a free estimate.
